The KIA cee’d advertising campaign in connection with UniCredit Leasing

The agreement on co-operation in the provision of financial services, entered into by UniCredit Leasing, a leasing company, and importer KIA Motors Czech last summer, will be felt as early as the autumn in an advertising campaign for the KIA cee’d model. In addition to the main advertising campaign, the two companies will use special offer fliers for presenting the offer of KIA cee’d financing. A total of two million copies of the flier will be distributed in all Czech regions in September and October.

Prague, 10 September 2008

As part of the co-operation, KIA dealers have been equipped with a calculation software application that will help them to put together and print out the terms and conditions of the lease, loan, or credit sale to the client’s specific requirements in no time. A bargain comprehensive policy and motor third party liability (MTPL) cover are a matter of course.

The main autumn advertising campaign for The Car of the Year 2008, KIA cee’d, begins on 8 September and will continue for two months. It will appear in TV spots as well as in printed advertisements run in daily newspapers and in thematically focused magazines, on the Internet, and also on almost 290 outdoor surfaces. The arguments for buying precisely this model also use some elements of comparative advertising.