CAC LEASING Turns Into UniCredit Leasing
* CAC LEASING’s integration into the quickly developing European financial group of companies, UniCredit Group, will be completed on 5 November. * The European leasing holding UniCredit Global Leasing placed as the 2006 European Number One in respect of the volume of its new deals in the amount of EUR 13.2 bln.
Starting on Monday 5 November 2007, the largest universal lease-purchase company CAC LEASING will acquire a new name - UniCredit Leasing. This step will complete the integration of the company into the European financial group of companies, UniCredit Group, to which CAC LEASING has already belonged for more than two years. Ever since 1991, CAC LEASING has concluded more than 300,000 contracts on financing with an overall value in excess of 170 billion crowns (according to the acquisition price of the objects of the financing).
“In the nine months of this year, CAC LEASING has achieved some record-high results by reporting a year-on-year increase of 11.2 percent in new deals involving moveable assets, in acquisition prices”, says Mr Jaroslav Jaromìøský, Executive Director of UniCredit Leasing.
CAC LEASING is the tenth company within the UniCredit Leasing to change its name, and thus to make it visual that it belongs to the strong and quickly developing European financial group. For the company itself, the change of its name only represents a visual change, e.g., in its promotional materials or the identification of its branches. “Under the business name of UniCredit Leasing, the company will retain the universal nature of its products on offer. Thanks to its affiliation with the European group, it will add a cross-border dimension to its financing options”, adds Mr Jiøí Matula, CEO of UniCredit Leasing.
The announcement of the change of name was distributed to the clients, suppliers, and other business partners as early as during the month of October. Starting in November, the company will inform the general public about the change of its name in advertisements carried in the national and professional press. “We use mainly dailies and weeklies for communication via advertising of the new brand name. Furthermore, we shall also apply the Internet and television as the other communication channels by the end of the year”, said Ms Erika Duchanová, Marketing and Communication Manager. She adds: “In the first half of 2008, we shall disclose the information in the professional periodicals, particularly with help of advertorials or a combination of advertisements and articles.” The campaign and its creative solution were designed for UniCredit Leasing by the advertising agency Fabrika.
UniCredit Leasing in Europe
Overall, the UniCredit Leasing group incorporates lease-purchase companies located in 16 European countries, totalling some 2,500 employees. According to the volume of new deals in 2006 in the amount of EUR 13.2 bln, the group stands out as the Number One on the European market.
The current market capitalisation of the entire UniCredit Group amounts to EUR 84 billion (as of 1 October 2007) and thus it ranks it among the most significant financial groups in Europe. It is active in 23 countries where it serves more than 40 million clients and operates 9,000 branches and employs approximately 170,000 people. Its total assets as of 30 June 2007 amounted roughly to EUR 1,018 billion (pro-forma).
By its merger with Capitalia as of 1 October 2007, UniCredit Group has strengthened significantly its position in Italy, which represents one of its key markets, beside Germany, Austria, and Central and Eastern Europe. In the Central and Eastern European region (CEE), the group operates the largest international banking network, with more than 3,700 branches and points of sale, where more than 76,000 employees serve some 27 million clients.
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